Cozy nights at house have taken on new that means with the pandemic. Now that summer time is coming to an finish and life indoors will grow to be the norm, what higher time to spend money on décor that may elevate your area and have you ever loving it much more?
Enter Pom Pom at House, an excellent stylish, family-owned, sustainable house décor model recognized for his or her ‘lived-in magnificence’ aesthetic.
“Once we began, a textile model with this ‘lived-in’ elegant look wasn’t available, so I needed to create it myself. Most different textile corporations on the time had been very formal,” CEO and Artistic Director, Hilde Leiaghat tells me. “Whereas, we curate the designs for our model with a way of calm and luxury in thoughts. Every part has to FEEL good. The contact and hand really feel are actually what promote our merchandise.”
Pom Pom at House grew out of LA-based retail furnishings and equipment retailer, Pom Pom Interiors, the place Leiaghat was importing antiques and classic textiles from Europe.
“At our retail shops, there was a continuing demand for classic linens. I noticed this hole available in the market and the rising want and seized the chance in launching my very own line,” explains Leiaghat. From the beginning, Pom Pom at House has centered on textiles which have a ‘classic really feel’ at an accessible worth level. “Linen fibers lend themselves greatest to this look and rising up in Belgium the place linen is a quite common fiber and a part of our heritage, it felt pure for me to start out this manner. Consequently, Pom Pom at House was created within the fall of 2007.”
Derived from the flax plant, linen requires considerably much less fertilizer and water than different crops used for fibers and lasts longer than different textiles because of its sturdiness. Along with linen, Pom Pom at House presents various fibers to offers clients a variety of product seems and feels.
“We’re recognized for our hand-loomed merchandise made with high-quality, sustainably sourced supplies however with distinctive consideration to element. We provide extra than simply bedding, our line consists of every little thing from lovely duvets, to ornamental pillows, throws, tabletop linens and even rugs,” says Leiaghat. “All of our collections use an underlying soothing colour palette that enables the shopper to mix different items to create their desired look.”
“Though linen continues to be our primary focus and what we’re recognized for, all through the years we’ve expanded our model by including different fibers comparable to cotton, bamboo, recycled fibers and extra. In doing so, we’re capable of curate a wide range of merchandise, comparable to silky sheets, hand loomed linens and textured throws,” continues Leiaghat.
The model works with manufactures across the globe together with Portugal, India, China, and america—all with the give attention to delivering the best high quality merchandise on the best worth.
“I delight myself on my relationship with every of our producers and have personally visited every of our factories to make sure product management and fair-trade practices,” states Leiaghat. “Sadly, now with COVID-19 my travels have been placed on maintain, however our long-time relationships with these factories, ensures our manufacturing continues usually.”
Leiaghat’s inspiration comes from her environment, journey, style, and nature. “Though we’re California-based and recognized for our delicate colour palettes, every of our items lends itself for use in any kind of house, whether or not it’s a romantic home in California or trendy loft in New York,” she tells me. “We imagine this attraction to the model and textiles stems from our preliminary inspiration with customers in search of each magnificence and luxury.”
At first, Pom Pom at House began strictly as a business-to-business primarily based model on the normal commerce present circuit. The model is at the moment in over 1200 independently owned and in lots of cases family-owned small companies. Pom Pom at House will also be discovered at e-commerce companions like Anthropologie, Nordstrom, Perigold, and Lulu and Georgia—in addition to many others.
“We continuously domesticate these relationships as they’re so necessary to us,” states Leiaghat. After closing the Pom Pom Interiors shops in 2014, the Leiaghat household took the leap to direct-to-consumer. “Our web site offers us the chance to show our way of life via curated images, our weblog, and product information. There, we can’t solely attain customers straight however help our brick and mortar companions with the imagery and gross sales instruments to make sure their success.”
Relationships are necessary not solely with the model’s companions however most of Leiaghat’s household which can be situated right here stateside are concerned within the enterprise. Though, Leiaghat goes on to inform me that everybody at headquarters and past is handled like household.
“I solely have two kids and most of our household is again abroad so we are typically a really close-knit group,” shares Leiaghat. “My husband and I are the inventive spine of the corporate. My brother-in-law manages all warehouse operations. My son, Sam Leiaghat, our COO, helped me discovered the corporate and he is ready to continuously modernize all of our operations and guarantee that our digital advertising and marketing is as efficient as doable. My different son, Michael Leiaghat, is our CFO and is ready to carry his enterprise background to streamline our firm financials, operations, and HR.”
The pandemic has given Pom Pom at House’s enterprise an uptick each with its direct-to-consumer and e-commerce companions throughout all classes of the model.
“With everybody spending time of their houses, their areas have gotten extra multi-use than ever. For a lot of, it is the primary time they’re working remotely, or having their baby attend faculty from house, the checklist goes on,” states Leiaghat. “Due to this fact, there are lots of modifications occurring throughout the house and interiors to account for this shift. Our model appeals to these trying to herald that calm aesthetic however with consolation and performance that lends itself to those modifications.”
Inner operations additionally modified to incorporate insurance policies for social distancing, cloud-based software program that enables for distant working and environment friendly workflows. “Total, COVID-19 made us reassess the advantages of being a household enterprise and the unimaginable crew that we’ve who’re decided, steadfast, loyal and like household to us,” Leiaghat tells me. “Now we have additionally invested in video manufacturing as a way to preserve present with our digital advertising and marketing and supply enjoyable and informative movies all through the rest of the 12 months.”
Whereas many issues have modified on account of the pandemic, it hasn’t stopped the corporate at trying in the direction of the longer term positively. “With COVID-19, not having the ability to go to our factories and due to this fact not viewing our samples at an expedited fee has been a problem,” shares Leiaghat. “However that’s not stopping us for 2021. We’re planning on increasing in many alternative classes, from indoor/out of doors rugs, bedding, handwoven ornamental pillows, and throws.”
I needed to know what sort of design suggestions Leiaghat would share in order that anybody can obtain an magnificence in our houses that’s snug and classy? She offered the next strategies:
· Don’t be afraid to combine and match completely different patterns and textures. All our merchandise at Pom Pom at House are designed to work collectively. Put a hand-woven throw with tasseled pillow in your couch and you’ll rapidly see how nicely these textures tie the room collectively.
· Wrinkles are okay. Don’t stress about it. Simply ensure that it’s at all times a top quality product you might be utilizing. A linen quilt cowl is meant to have that relaxed feeling.
· Add some colour distinction. Add a terra cotta or amber coloured physique pillow to your impartial mattress to rapidly brighten the room.