Cozy nights at residence have taken on new which means with the pandemic. Now that summer season is coming to an finish and life indoors will change into the norm, what higher time to put money into décor that can elevate your area and have you ever loving it much more?
Enter Pom Pom at Dwelling, an excellent stylish, family-owned, sustainable residence décor model recognized for his or her ‘lived-in class’ aesthetic.
“After we began, a textile model with this ‘lived-in’ elegant look wasn’t available, so I needed to create it myself. Most different textile firms on the time have been very formal,” CEO and Artistic Director, Hilde Leiaghat tells me. “Whereas, we curate the designs for our model with a way of calm and luxury in thoughts. Every little thing has to FEEL good. The contact and hand really feel are actually what promote our merchandise.”
Pom Pom at Dwelling grew out of LA-based retail furnishings and equipment retailer, Pom Pom Interiors, the place Leiaghat was importing antiques and classic textiles from Europe.
“At our retail shops, there was a continuing demand for classic linens. I noticed this hole available in the market and the rising want and seized the chance in launching my very own line,” explains Leiaghat. From the beginning, Pom Pom at Dwelling has centered on textiles which have a ‘classic really feel’ at an accessible value level. “Linen fibers lend themselves finest to this look and rising up in Belgium the place linen is a quite common fiber and a part of our heritage, it felt pure for me to begin this fashion. Because of this, Pom Pom at Dwelling was created within the fall of 2007.”
Derived from the flax plant, linen requires considerably much less fertilizer and water than different crops used for fibers and lasts longer than different textiles on account of its sturdiness. Along with linen, Pom Pom at Dwelling affords various fibers to provides prospects a spread of product seems and feels.
“We’re recognized for our hand-loomed merchandise made with high-quality, sustainably sourced supplies however with distinctive consideration to element. We provide extra than simply bedding, our line consists of every little thing from lovely duvets, to ornamental pillows, throws, tabletop linens and even rugs,” says Leiaghat. “All of our collections use an underlying soothing coloration palette that permits the client to mix different items to create their desired look.”
“Though linen continues to be our primary focus and what we’re recognized for, all through the years we have now expanded our model by including different fibers resembling cotton, bamboo, recycled fibers and extra. In doing so, we’re in a position to curate a wide range of merchandise, resembling silky sheets, hand loomed linens and textured throws,” continues Leiaghat.
The model works with manufactures across the globe together with Portugal, India, China, and the USA—all with the concentrate on delivering the best high quality merchandise on the best value.
“I pleasure myself on my relationship with every of our producers and have personally visited every of our factories to make sure product management and fair-trade practices,” states Leiaghat. “Sadly, now with COVID-19 my travels have been placed on maintain, however our long-time relationships with these factories, ensures our manufacturing continues usually.”
Leiaghat’s inspiration comes from her environment, journey, style, and nature. “Though we’re California-based and recognized for our refined coloration palettes, every of our items lends itself for use in any kind of residence, whether or not it’s a romantic home in California or trendy loft in New York,” she tells me. “We imagine this attraction to the model and textiles stems from our preliminary inspiration with shoppers in search of each class and luxury.”
To start with, Pom Pom at Dwelling began strictly as a business-to-business primarily based model on the normal commerce present circuit. The model is at the moment in over 1200 independently owned and in lots of cases family-owned small companies. Pom Pom at Dwelling will also be discovered at e-commerce companions like Anthropologie, Nordstrom, Perigold, and Lulu and Georgia—in addition to many others.
“We continuously domesticate these relationships as they’re so vital to us,” states Leiaghat. After closing the Pom Pom Interiors shops in 2014, the Leiaghat household took the leap to direct-to-consumer. “Our web site provides us the chance to show our life-style by way of curated images, our weblog, and product information. There, we cannot solely attain shoppers immediately however support our brick and mortar companions with the imagery and gross sales instruments to make sure their success.”
Relationships are vital not solely with the model’s companions however most of Leiaghat’s household which might be situated right here stateside are concerned within the enterprise. Though, Leiaghat goes on to inform me that everybody at headquarters and past is handled like household.
“I solely have two youngsters and most of our household is again abroad so we are usually a really close-knit group,” shares Leiaghat. “My husband and I are the artistic spine of the corporate. My brother-in-law manages all warehouse operations. My son, Sam Leiaghat, our COO, helped me discovered the corporate and he is ready to continuously modernize all of our operations and ensure that our digital advertising and marketing is as efficient as attainable. My different son, Michael Leiaghat, is our CFO and is ready to deliver his enterprise background to streamline our firm financials, operations, and HR.”
The pandemic has given Pom Pom at Dwelling’s enterprise an uptick each with its direct-to-consumer and e-commerce companions throughout all classes of the model.
“With everybody spending time of their houses, their areas have gotten extra multi-use than ever. For a lot of, it is the primary time they’re working remotely, or having their baby attend faculty from residence, the checklist goes on,” states Leiaghat. “Due to this fact, there are a lot of adjustments taking place throughout the residence and interiors to account for this shift. Our model appeals to these trying to usher in that calm aesthetic however with consolation and performance that lends itself to those adjustments.”
Inside operations additionally modified to incorporate insurance policies for social distancing, cloud-based software program that permits for distant working and environment friendly workflows. “General, COVID-19 made us reassess the advantages of being a household enterprise and the unimaginable staff that we have now who’re decided, steadfast, loyal and like household to us,” Leiaghat tells me. “We’ve additionally invested in video manufacturing as a way to hold present with our digital advertising and marketing and supply enjoyable and informative movies all through the rest of the yr.”
Whereas many issues have modified because of the pandemic, it hasn’t stopped the corporate at trying in the direction of the longer term positively. “With COVID-19, not with the ability to go to our factories and due to this fact not viewing our samples at an expedited price has been a problem,” shares Leiaghat. “However that’s not stopping us for 2021. We’re planning on increasing in many various classes, from indoor/out of doors rugs, bedding, handwoven ornamental pillows, and throws.”
I needed to know what sort of design ideas Leiaghat would share in order that anybody can obtain an class in our houses that’s snug and classy? She supplied the next recommendations:
· Don’t be afraid to combine and match completely different patterns and textures. All our merchandise at Pom Pom at Dwelling are designed to work collectively. Put a hand-woven throw with tasseled pillow in your couch and you’ll shortly see how effectively these textures tie the room collectively.
· Wrinkles are okay. Don’t stress about it. Simply make sure that it’s at all times a high quality product you might be utilizing. A linen cover cowl is meant to have that relaxed feeling.
· Add some coloration distinction. Add a terra cotta or amber coloured physique pillow to your impartial mattress to shortly brighten the room.